In this age of cut-throat competition, the survival of an enterprise application/product clearly depends on the ‘lead time’ it needs to reach out to the end users with a gamut of new features embedded. The more often the product reaches out to the right customer (of course with good quality), the more the chance of its success.
Without an automation testing schedule in place, there is no way that we can reduce the length of the release cycle. Undoubtedly, test automation is an important process, but identifying the right automation tool or framework is crucial.